{"title":"New Scents","description":null,"products":[{"product_id":"spiced-sunset-beard-butter","title":"Beard Butter with Emu Oil 50g - Spiced Sunset","description":"\u003cp dir=\"ltr\"\u003e\u003cb\u003eTame even the toughest, coarsest beards.\u003c\/b\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003eSay goodbye to dry, prickly facial hair. If this doesn't leave your beard feeling the softest and healthiest it ever has, we'll refund 100% of your money and you keep the product anyway.\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal\"\u003e\u003cstrong\u003eEighteen months\u003c\/strong\u003e of failed beard butter prototypes on my own ultra-coarse beard, because the mass-produced stuff never worked for me either. Made by hand in Hampshire, by me, Matt.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\u003cstrong\u003eSofter, more manageable, all day\u003c\/strong\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cstrong\u003eNo grease, no residue — just control\u003c\/strong\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cstrong\u003eStops the itch, soothes the skin\u003c\/strong\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cstrong\u003eScent that doesn't overpower\u003c\/strong\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cstrong\u003eWhy Emu Oil?\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eMost beard oils just sit on top of coarse hair, and fade by evening. Emu oil actually gets in, down into the hair and the irritated skin underneath, which is why it took eighteen months of failed kitchen-counter batches on my own beard to land on it. It's the difference between your partner's hand stopping in your beard instead of pulling back, and your kid leaning in instead of away.\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal\"\u003e\u003cstrong\u003eFinally, a beard that behaves itself.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal\"\u003e\u003cstrong\u003eA subtle, warm spicy scent\u003c\/strong\u003e that lingers just enough to feel premium. Not overpowering. Think amber and blood orange up front, cinnamon and warm woods underneath. Every drop is small-batch, coastal-crafted, and designed to perform because your beard deserves more than just a fragrance.\u003c\/p\u003e","brand":"Solent Beard Co","offers":[{"title":"Default Title","offer_id":63197921640797,"sku":null,"price":17.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1035\/6726\/2045\/files\/rn-image_picker_lib_temp_02131f2b-0612-4195-84a7-0c21441b27c7.jpg?v=1789754466"},{"product_id":"pure-coast-beard-butter-50g","title":"Beard Butter with Emu Oil 50g - Pure Coast (Unscented)","description":"\u003cp dir=\"ltr\"\u003e\u003cb\u003eTame even the toughest, coarsest beards.\u003c\/b\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003eSay goodbye to dry, prickly facial hair. If this doesn't leave your beard feeling the softest and healthiest it ever has, we'll refund 100% of your money and you keep the product anyway.\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal\"\u003e\u003cstrong\u003eSofter, more manageable, all day\u003c\/strong\u003e\u003cbr\u003e\u003cstrong\u003eNo grease, no residue — just control\u003c\/strong\u003e\u003cbr\u003e\u003cstrong\u003eStops the itch, soothes the skin\u003c\/strong\u003e\u003cbr\u003e\u003cstrong\u003eUnscented for sensitive skin\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal\"\u003e\u003cstrong\u003eWhy Emu Oil?\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal\"\u003eMost beard oils just sit on top of coarse hair, and fade by evening. Emu oil actually gets in, down into the hair and the irritated skin underneath, which is why it took eighteen months of failed kitchen-counter batches on my own beard to land on it. It's the difference between your partner's hand stopping in your beard instead of pulling back, and your kid leaning in instead of away.\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal\"\u003e\u003cstrong\u003eFinally, a beard that behaves itself.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal\"\u003eMade by hand in Hampshire, by me, Matt. Because the mass-produced stuff never worked on my own coarse beard either.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003ePure Coast Beard Butter\u003c\/strong\u003e is made for stubborn beards that refuse to behave. With shea butter, emu, jojoba, and argan oils, it delivers deep conditioning and small hold to soften stubborn hair, and keep your beard shaped and manageable all without grease or heavy residue.\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003eFragrance free for those men with sensitive skin or just prefer unscented products. Every jar is small-batch, coastal-crafted, and designed to perform because your beard deserves more.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eThe result\u003c\/strong\u003e: A smoother, softer beard that actually behaves. Comfort where it used to scratch. Confidence instead of frustration. Control without the grease.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eHow to use:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eWarm a small amount between your palms and work through the beard. Ideal in the evening or after a shower.\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eINCI (Ingredients):\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eButyrospermum Parkii Butter (Shea Butter),\u003c\/p\u003e\n\u003cp\u003eArgania Spinosa Kernel Oil (Argan Oil),\u003c\/p\u003e\n\u003cp\u003eSimmondsia Chinensis Seed Oil (Jojoba Oil),\u003c\/p\u003e\n\u003cp\u003eDromaius Novaehollandiae Oil (Emu Oil),\u003c\/p\u003e\n\u003cp\u003eCaprylic\/Capric Triglyceride (Fractionated Coconut Oil),\u003c\/p\u003e\n\u003cp\u003eTocopherol (Vitamin E).\u003c\/p\u003e\n\u003cp\u003e This product has passed a Cosmetic Product Safety Report (CPSR) assessment in line with UK cosmetics regulations.\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003eHandmade in Hamble, England.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eCrafted on the coast. Made to perform.\u003c\/strong\u003e\u003c\/p\u003e","brand":"Solent Beard Co","offers":[{"title":"Default Title","offer_id":63521074970973,"sku":"Purecoastbutter","price":17.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1035\/6726\/2045\/files\/rn-image_picker_lib_temp_f876bd27-d39b-4200-8c35-6aab82b94a78.jpg?v=1789754466"},{"product_id":"beard-oil-butter-duo-with-emu-oil-50ml-50g-coastal-breeze","title":"Beard Oil \u0026 Butter Duo with Emu Oil (50ml + 50g) - Coastal Breeze","description":"\u003cp dir=\"ltr\"\u003e\u003cb\u003eTame even the toughest, coarsest beards.\u003c\/b\u003e\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal\"\u003e\u003cstrong\u003eEighteen months\u003c\/strong\u003e of failed prototypes on my own ultra-coarse beard, because the mass-produced stuff never worked for me either. Made by hand in Hampshire, by me, Matt.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\u003cstrong\u003eSofter, more manageable, all day\u003c\/strong\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cstrong\u003eNo grease, no residue - just control\u003c\/strong\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cstrong\u003eStops the itch, soothes the skin\u003c\/strong\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal\"\u003e\u003cstrong\u003eWhy Emu Oil?\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal\"\u003eMost beard oils just sit on top of coarse hair, and fade by evening. Emu oil actually gets in, down into the hair and the irritated skin underneath, which is why it took eighteen months of failed kitchen-counter batches on my own beard to land on it. It's the difference between your partner's hand stopping in your beard instead of pulling back, and your kid leaning in instead of away.\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal\"\u003e\u003cstrong\u003eFinally, a beard that behaves itself.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal\"\u003e\u003cstrong\u003eA scent reminiscing a coastal walk, \u003c\/strong\u003ethat lingers just enough to feel premium. Not overpowering. Think fresh salty sea air, combined with ocean soaked driftwood. Every drop is small-batch, coastal-crafted, and designed to perform because your beard deserves more than just a fragrance.\u003c\/p\u003e","brand":"Solent Beard Co","offers":[{"title":"Default Title","offer_id":66068971487581,"sku":null,"price":31.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1035\/6726\/2045\/files\/rn-image_picker_lib_temp_3e27769c-d59a-49c5-b4be-de8c75d77fca.jpg?v=1790677027"},{"product_id":"beard-oil-butter-duo-with-emu-oil-50ml-50g-blue-tansy","title":"Beard Oil \u0026 Butter Duo with Emu Oil (50ml + 50g) - Blue Tansy","description":"\u003cp dir=\"ltr\"\u003e\u003cb\u003eTame even the toughest, coarsest beards.\u003c\/b\u003e\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal\"\u003e\u003cstrong\u003eEighteen months\u003c\/strong\u003e of failed prototypes on my own ultra-coarse beard, because the mass-produced stuff never worked for me either. Made by hand in Hampshire, by me, Matt.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\u003cstrong\u003eSofter, more manageable, all day\u003c\/strong\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cstrong\u003eNo grease, no residue - just control\u003c\/strong\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cstrong\u003eStops the itch, soothes the skin\u003c\/strong\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal\"\u003e\u003cstrong\u003eWhy Emu Oil?\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal\"\u003eMost beard oils just sit on top of coarse hair, and fade by evening. Emu oil actually gets in, down into the hair and the irritated skin underneath, which is why it took eighteen months of failed kitchen-counter batches on my own beard to land on it. It's the difference between your partner's hand stopping in your beard instead of pulling back, and your kid leaning in instead of away.\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal\"\u003e\u003cstrong\u003eFinally, a beard that behaves itself.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal\"\u003e\u003cstrong\u003eBlue Tansy\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal\"\u003eFair warning, it's a marmite scent. Sweet, herbaceous, with an earthy, almost fruity edge, unlike anything else in beard oil. You'll either love it or you won't.\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal\"\u003eHere's why it's worth trying. Blue tansy is packed with azulene, the compound behind its deep blue colour, known for calming irritated skin and soothing redness under the beard. If you deal with itch or flaking, this one's built for that. Anti-inflammatory, gentle, and it settles into a soft, warm base note that lingers just enough without overpowering.\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal\"\u003eSmall-batch, coastal-crafted, and designed to perform, because your beard deserves more than just a fragrance.\u003c\/p\u003e","brand":"Solent Beard Co","offers":[{"title":"Default Title","offer_id":66068985545053,"sku":null,"price":31.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1035\/6726\/2045\/files\/rn-image_picker_lib_temp_70ae78b7-3a72-4275-b33f-e345e35e46c0.jpg?v=1790677027"},{"product_id":"beard-butter-with-emu-oil-50g-coastal-breeze","title":"Beard Butter with Emu Oil 50g - Coastal Breeze","description":"\u003cp dir=\"ltr\"\u003e\u003cb\u003eTame even the toughest, coarsest beards.\u003c\/b\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003eSay goodbye to dry, prickly facial hair. If this doesn't leave your beard feeling the softest and healthiest it ever has, we'll refund 100% of your money and you keep the product anyway.\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal\"\u003e\u003cstrong\u003eEighteen months\u003c\/strong\u003e of failed beard butter prototypes on my own ultra-coarse beard, because the mass-produced stuff never worked for me either. Made by hand in Hampshire, by me, Matt.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\u003cstrong\u003eSofter, more manageable, all day\u003c\/strong\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cstrong\u003eNo grease, no residue — just control\u003c\/strong\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cstrong\u003eStops the itch, soothes the skin\u003c\/strong\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cstrong\u003eScent that doesn't overpower\u003c\/strong\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cstrong\u003eWhy Emu Oil?\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eMost beard oils just sit on top of coarse hair, and fade by evening. Emu oil actually gets in, down into the hair and the irritated skin underneath, which is why it took eighteen months of failed kitchen-counter batches on my own beard to land on it. It's the difference between your partner's hand stopping in your beard instead of pulling back, and your kid leaning in instead of away.\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal\"\u003e\u003cstrong\u003eFinally, a beard that behaves itself.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal\"\u003e\u003cstrong\u003eA scent reminiscing a coastal walk, \u003c\/strong\u003ethat lingers just enough to feel premium. Not overpowering. Think fresh salty sea air, combined with ocean soaked driftwood. Every drop is small-batch, coastal-crafted, and designed to perform because your beard deserves more than just a fragrance.\u003c\/p\u003e","brand":"Solent Beard Co","offers":[{"title":"Default Title","offer_id":66069044560221,"sku":null,"price":17.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1035\/6726\/2045\/files\/rn-image_picker_lib_temp_f4d16885-8a74-4962-9398-8d9400affa26.jpg?v=1790677025"},{"product_id":"beard-butter-with-emu-oil-50g-blue-tansy","title":"Beard Butter with Emu Oil 50g - Blue Tansy","description":"\u003cp dir=\"ltr\"\u003e\u003cb\u003eTame even the toughest, coarsest beards.\u003c\/b\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003eSay goodbye to dry, prickly facial hair. If this doesn't leave your beard feeling the softest and healthiest it ever has, we'll refund 100% of your money and you keep the product anyway.\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal\"\u003e\u003cstrong\u003eEighteen months\u003c\/strong\u003e of failed beard butter prototypes on my own ultra-coarse beard, because the mass-produced stuff never worked for me either. Made by hand in Hampshire, by me, Matt.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\u003cstrong\u003eSofter, more manageable, all day\u003c\/strong\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cstrong\u003eNo grease, no residue — just control\u003c\/strong\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cstrong\u003eStops the itch, soothes the skin\u003c\/strong\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cstrong\u003eScent that doesn't overpower\u003c\/strong\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cstrong\u003eWhy Emu Oil?\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eMost beard oils just sit on top of coarse hair, and fade by evening. Emu oil actually gets in, down into the hair and the irritated skin underneath, which is why it took eighteen months of failed kitchen-counter batches on my own beard to land on it. It's the difference between your partner's hand stopping in your beard instead of pulling back, and your kid leaning in instead of away.\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal\"\u003e\u003cstrong\u003eFinally, a beard that behaves itself.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal\"\u003e\u003cstrong\u003eBlue Tansy\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal\"\u003eFair warning, it's a marmite scent. Sweet, herbaceous, with an earthy, almost fruity edge, unlike anything else in beard oil. You'll either love it or you won't.\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal\"\u003eHere's why it's worth trying: blue tansy is packed with azulene, the compound behind its deep blue colour, known for calming irritated skin and soothing redness under the beard. If you deal with itch or flaking, this one's built for that. Anti-inflammatory, gentle, and it settles into a soft, warm base note that lingers just enough without overpowering.\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal\"\u003eSmall-batch, coastal-crafted, and designed to perform, because your beard deserves more than just a fragrance.\u003c\/p\u003e","brand":"Solent Beard Co","offers":[{"title":"Default Title","offer_id":66069072806237,"sku":null,"price":17.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1035\/6726\/2045\/files\/rn-image_picker_lib_temp_82876116-cd4a-4841-9f92-347b74abe4e7.jpg?v=1790677026"}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1035\/6726\/2045\/collections\/rn-image_picker_lib_temp_3e27769c-d59a-49c5-b4be-de8c75d77fca.jpg?v=1790925189","url":"https:\/\/solentbeardco.co.uk\/collections\/new-scents.oembed","provider":"Solent Beard Co","version":"1.0","type":"link"}